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Lake Tahoe Spring Beauty

The
ALCHEMY
of
JOY
3 DAY RETREAT

March 20–22, 2026

Lake Tahoe, CA

Joy isn't just a feeling.
It's a skill.

Join us for a 3-day immersive experience to learn the science, soul & secrets to unlocking the joyful life of your dreams...

Register Now

Limited Capacity!

The Alchemy Begins In...

30
Days
23
Hours
57
Minutes
53
Seconds

100% Money Back Guarantee

Ready to reignite the fire within?

This 3-Day Alchemy of Joy™ Immersion in Lake Tahoe is a full nervous system reset designed to reconnect you with your true, intrinsic joy and realign your life from the inside out.

Over 3 immersive days, you'll step out of the noise and into a neuroscience-based experience that works at the root level of your subconscious mind. Through practical exercises, guided meditation, breathwork, somatic integration, and proven subconscious reprogramming techniques, you'll dismantle the patterns that keep you stuck—and install a new joyful operating system to live the life of your dreams.

Led by international keynote speaker, author, and serial entrepreneur Brent J. Freeman, this immersion reveals the science, soul, and secrets behind The Alchemy of Joy method—so joy becomes your baseline.

This isn't mere inspiration.

It's deep transformation.

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Limited Capacity, This Event Will Sell Out

Testimonials

What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream. It's the next evolution of transformational work, giving readers real tools to embody joy as a daily practice and a way of life.

Maya Wieder

Dream University Founder

Why Attend

Beautiful Lake Tahoe landscape with crystal blue waters and mountain views

You're coming to remember who you are beneath the performance, to release the invisible weight you've been carrying, and to step out of survival mode and back into aliveness—permanently.

🧠

Transform Your Mindset

Learn neuroscience-backed tools to rewire your brain for joy, resilience, and unshakable positivity.

🧭

Discover Your True North

Gain crystal-clear clarity on what matters most to you, what drives your joy, and how to take daily steps toward living it.

🎈

Release Emotional Baggage

Break free from limiting beliefs, unresolved pain, and emotional blocks, creating space for a renewed sense of freedom and peace.

🎨

Design a Joy-Filled Life

Craft your personalized blueprint for a life that excites, fulfills, and empowers you every single day.

Unleash Magnetic Energy

Experience the kind of transformative breakthroughs that elevate your confidence, amplify your energy, and draw your dreams closer, including love, money, relationships or anything you want to create in your life!

💪

Reconnect with Your Inner Power

You will leave with concrete, lasting tools to create permanent joy, no matter the circumstances life throws at you with a renewed sense hope and optimism for the future.

🧠

Neuroscience-Informed

This immersion follows a precise transformation rhythm—understand → practice → integrate—through meditation, breathwork, embodiment, and deep integration so the change doesn't stay intellectual; it lands in your nervous system and becomes real life.

Your Joyful Operating System

At the heart of this retreat is the Joyful Operating System (JOS)—a living, breathing flywheel of five powerful tools that—when practiced regularly—rewire your brain, recenter your priorities, and reawaken the joy that's always been inside you.

How You'll Feel Leaving...

Serene mountain landscape representing transformation and clarity

Walk away feeling lighter, clearer, & deeply reconnected to yourself with a practical, science-backed framework for lasting joy

🕊️

Emotional Reset & Inner Freedom

Release tension, burnout, and limiting stories that have kept you on autopilot. Through breathwork, forgiveness, and embodied presence, you'll regulate your nervous system, dissolve emotional blocks, and reconnect to an inner steadiness that feels calm and grounded—experiencing lightness in your body and freedom in your mind.

🎯

Clarity, Purpose & Inspired Direction

Uncover what truly fulfills you—beyond success or approval—and gain deep clarity on your values and vision. Identify and rewrite the subconscious Core Narrative shaping your life so you can align with who you're becoming. Walk away with a clear roadmap for your next chapter and the confidence to take bold, inspired action.

Rewiring Your Mind & Energy for Joy

Learn how to consciously work with your brain and body—understanding how joy chemistry, brainwave states, and neuroplasticity affect your experience. Develop simple daily tools to prime your brain for gratitude, focus, and creativity. Shift from stress into joy on command and cultivate magnetic energy that attracts aligned people and opportunities.

⚖️

Aligned Habits, Balance & Daily Harmony

Intentionally redesign your routines and patterns so they nourish rather than drain you. By detoxing "dopamine hijackers" and replacing them with meaningful rituals, you'll create daily rhythms that bring more presence, white space, and focus—building balance between achievement and restoration, living from flow instead of force.

🚀

Integration, Confidence & Unstoppable Growth

Turn your transformation into a sustainable way of living. Through our AOJ 90 Day Challenge post retreat, you'll have the accountability you need to make the changes permanent and embody what you learn until it becomes your new normal. Strengthen your self-trust, deepen your intuitive confidence, and design your personal Joy Blueprint®—a living system that keeps you aligned, rejuvenated, and unstoppable.

You'll leave fully equipped—and deeply grounded—to create the life you've always known was possible.

Retreat Investment

Regular Price

$3,995
25% OFF

Early Bird Price

$2,996
Secure Your Spot

Limited Capacity, This Event Will Sell Out

Enter Code EARLYBIRD at checkout for 25% off

3 Day Retreat + 90 Days Group Coaching

This investment includes the entire 3-day retreat experience PLUS 90 days of post-retreat group coaching to support integration, accountability, and real-world implementation.

You won't just leave inspired—you'll leave supported.

Total value of this experience exceeds $7,500

Registration does not include lodging or travel

The Joyful Operating System

At the retreat, we'll work with five interconnected cornerstones that transform how you experience life. Each element works together to anchor the principles of joy cultivation directly into your body, allowing you to not just understand the work intellectually but to experience it deeply and embody it fully.

📖

Core Narrative

Identify and rewrite the unconscious stories that have shaped your identity and choices

💫

Self-Eulogy

Gain perspective on what truly matters by reflecting on the legacy you wish to live today

🎉

List of Joy

Reconnect with the specific experiences, relationships, and practices that naturally elevate your energy and mood

🏛️

Priority Pillars

Map the essential areas of your life—purpose, relationships, health, and prosperity—to reveal where you feel most aligned

🔮

SubScript Practice

Learn how to use subconscious priming and intentional language to program your mind toward your desired reality

Every exercise builds on the last, helping your awareness drop from the head into the heart and body—creating lasting transformation that becomes a lived experience

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30Days
:
15Hours
:
57Mins
:
53Secs

Who is Brent Freeman?

Sir Brent J. Freeman
Meet Your Guide

Meet Brent J. Freeman

Join visionary thought leader and serial entrepreneur Brent J. Freeman for The Alchemy of Joy, a life changing, immersive experience that will leverage the power of neuroscience, meditation and proprietary exercises specifically designed to help you reconnect with your most authentic dreams, align with your purpose, and create a life overflowing with fulfillment & lasting joy.

This isn't just another workshop. It's a transformational journey—a chance to rewrite your story, rewire your mind for happiness, and step boldly into the life you were meant to live. You'll learn proven, science-backed strategies & deeply personal insights that have helped thousands of executives, leaders, and entrepreneurs unlock their true potential and live a happier, more joyful life.

The Journey

Sir Brent J. Freeman is a successful entrepreneur that chased the American Dream for 15 years and by the age of 33 he had achieved everything society promised would bring happiness—only to find it hollow, unfulfilling, and dishearteningly lonely. Refusing to accept the status quo, he envisioned a New American Dream, one re-built from the inside out, intentionally, with intrinsic joy as its foundation. From battling out of crippling depression, burnout and disillusionment to methodically and intentionally creating a life filled with purpose, fulfillment, and profound joy, Brent has lived the transformation he now teaches around the world.

Credentials & Recognition

Brent has studied intensively under Dr. Joe Dispenza for almost a decade, traveled the world with Tony Robbins in his Platinum Partnership for a year, intensively studied habit formation, the neuroscience of change and the subconscious mind, has been mentored by Fortune 50 entrepreneurs and CEOs, and catalyzed over $1B in revenue & M&A for his clients over the last decade. He has co-founded over 20 companies and has dedicated his entire life to using business to create positive social impact in the world.

He has been featured in GQ, Life & Style, Forbes, Inc, Entrepreneur, Today Show, NBC, ABC, and Huffington Post for his social enterprise accomplishments and was knighted by the Italian Royal Family in 2020 for his life-long commitment to philanthropic causes for children.

What You'll Experience

In this workshop, Brent will guide you through transformative exercises, powerful meditations, and actionable tools he personally developed to help him reconnect with his joy that will allow you to break free from limitations, rediscover your authentic self, and design a life where joy is not just a feeling but a state of being.

You will learn the proven strategies and transformative insights that will reignite your passion, reconnect with your inner light and build a future where joy is at the center of everything you do.

Your life will never be the same.

This is your chance to step boldly into the life you were meant to live. We guarantee that you will leave inspired, empowered, and ready to create a future overflowing with joy and fulfillment. Or your money back.

The journey begins now.

Are you ready?

Why Lake Tahoe

Because real transformation doesn't happen in the same environment in which it formed... Lake Tahoe's healing qualities become an active participant in your transformation.

Lake Tahoe Pristine Waters

Lake Tahoe isn't just a backdrop—it's an active participant in the work. The fresh crisp air, the water, the trees, the vastness—each element signals safety to your nervous system. These aren't metaphors—they're regulators. They help lower baseline stress, improve emotional processing, and expand perspective.

Alpine Air and Mountain Peaks

Alpine Air

Breathe deeper, think clearer

Ancient Pine Trees

Ancient Pines

Grounding presence, rooted wisdom

Reflective Lake Waters

Reflective Stillness

Deep water, deeper insight

Distance Creates Perspective

Tahoe gives you enough distance from your normal life to see it clearly. Away from constant notifications, expectations, and roles, you get to observe yourself without judgment—and choose consciously what comes next.

This is where old loops lose their grip and new patterns can actually take root.

Lake Tahoe Crystal Clear Waters

The Perfect Container

Alchemy requires the right conditions.

Not distraction.

Not chaos.

Not urgency.

Lake Tahoe offers a container that naturally calms the nervous system, quiets the mind, and creates the space where real change can take hold.

🌿

Pure Nature

Crystal clear water, ancient trees, open sky. Nature slows your breath, grounds your body, and pulls you out of survival mode—without effort.

🧘

Deep Stillness

When the noise drops away, clarity rises. Stillness creates room for insight, perspective, and truth to surface naturally.

👁️

Clear Perspective

Stepping away from your normal environment makes patterns visible and choices clearer. With space comes alignment.

Reset Energy

This isn't escape—it's recalibration. You leave grounded, clear, and genuinely changed.

Check Out 2025 Alchemy of Joy SF Retreat

Praise for Alchemy of Joy

Maya Wieder

Maya Wieder

Dream University Founder

"What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream. It's the next evolution of transformational work, giving readers real tools to embody joy as a daily practice and a way of life."

— Maya Wieder, Founder, Dream University & Bestselling Author

David Bach

David Bach

New York Times Bestselling Author

"Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that. Brent Freeman has created a transformational guide to breaking free from burnout and rediscovering what truly matters. It's not theory — it's neuroscience, story, and soul woven together into a system anyone can apply. Read this. It will bring you home to yourself — and to the joy you deserve."

— David Bach, 10x New York Times Bestselling Author - Including - The Automatic Millionaire & Smart Women Finish Rich

Raj Sisodia

Raj Sisodia

Co-Founder, Conscious Capitalism

"The Alchemy of Joy is a radiant, courageous, and deeply human invitation to reclaim the part of ourselves we lose in the relentless chase for "success." Brent teaches with a rare combination of vulnerability, science-based clarity, and soulful wisdom. His journey—from burnout and despair to daily, intentional joy—is not just inspiring; it is a guidebook for a new way of living and leading. Brent shows us that joy is not a luxury. It is a birthright, a biological state we can reawaken, and the foundation for meaningful impact. For any leader, seeker, or human being who feels the weight of modern life and longs to reconnect with what is real and life-giving, this experience will be a blessing. It is generous, uplifting, and transformational—an alchemical roadmap back to ourselves."

— Raj Sisodia, Co-Founder, Conscious Capitalism; Co-author, Healing Leaders: 7 Steps to Recovery of Self

Past Retreat Participant Testimonials

"The Alchemy of Joy is a powerful experience that worked on multiple levels. Brent's teachings on letting go and focusing on what truly brings happiness created space for real transformation. What made it even more impactful was how Brent weaves neuroscience into his approach, helping you understand the science behind why these practices work so effectively."

— K.V., Entrepreneur & CEO, 2025

"The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless. It gave me powerful, science-based tools that I now use daily to move beyond my depression and into joy. Because of Brent, I'm now hopeful and optimistic about the future that I'm creating."

— J.G., Tech Executive, 2025

"I had the privilege of taking Brent Freeman's Alchemy of Joy workshop, and wow, it really changed my life! The way he seamlessly wove in meditation and breath work provided such a safe container for me to really dig deep into healing past trauma and clearly identify my blockages. This was hands down the best workshop I have ever taken!"

— C.D., Real Estate Professional, 2025

"The Alchemy of Joy was a lifeline for me during one of the darkest times in my life. With the powerful tools and insights I gained, I began to navigate my emotions and challenges more effectively. I can truly say I've rediscovered my joy and purpose. I now have the faith that I can overcome whatever challenges lie ahead."

— K.M., CEO / Entrepreneur, 2025

"The alchemy of joy was an incredibly powerful workshop. Having it geared around unlearning and rewriting notions of happiness around lifestyle that are built around career was especially interesting for me. As someone who's stepping into their career, I couldn't be more happy with the feelings and tools this workshop brought me!"

— S.S., Tech Professional, 2025

"The Alchemy of Joy was a deep, layer by layer journey into that which keeps us from joy and how to train our consciousness into that which creates joy and self-love. I loved Brent's integration of the material intellectually with the impact and power of the meditations and breathwork. Brent provided concrete and pragmatic, yet powerful, pathways to find, maintain and expand the joy in my life."

— B.B., Investor & Executive, 2025

Umm hi, what are you waiting for? :)

🚀 LFG 🚀

What's Included

Your retreat investment includes everything you need for transformation

Retreat Experience

Live Teaching with Sir Brent J. Freeman

Three full days of live teaching, facilitation, and guided integration with Sir Brent J. Freeman. High-touch, personalized attention and coaching throughout your journey.

Multiple Daily Practices

Multiple daily meditations, breathwork sessions, and embodiment practices designed to shift your nervous system from survival mode to thriving.

Alchemy of Joy™ Workbook + Materials

Your complete Alchemy of Joy™ Workbook and integration materials to capture insights and create your personalized roadmap.

Complete Joy Blueprint

A complete Joy Blueprint you'll build and leave with—your personalized framework for generating joy on demand, not chasing it.

Curated Group Experiences

Curated group experiences designed to foster safety, depth, and trust. Connect with like-minded individuals on the same transformational journey.

Post-Retreat Integration Guidance

Post-retreat integration guidance so the transformation continues at home. Tools to regulate your nervous system and recognize when you're slipping back into old patterns.

Retreat Setting

Food & Nourishment

Lunch, Dinner, coffee, tea, water and light refreshments will be provided daily. Breakfast is not provided. Dietary restrictions must be indicated in pre-retreat form after registration.

More Than a Retreat

3-Day Retreat + 90 Days Group Coaching

This investment includes the entire 3-day retreat experience PLUS 90 days of post-retreat group coaching to support integration, accountability, and real-world implementation.

You won't just leave inspired—you'll leave supported.

$7,500

$2,996

Use code EARLYBIRD at checkout

Limited Availability

Secure Your Spot

Join 40 like-minded individuals for 3 life-changing days in Lake Tahoe

Early Bird Special - Save $999

Regular Price

$3,995
25% OFF

Your Early Bird Investment

$2,996

One-time payment • Secure your spot today

* Lodging is not included

Apply Code at Checkout for 25% Off

EARLYBIRD

Limited Time Offer • Early bird pricing ends soon

Everything You Get

The Experience

  • 3 Full Days of immersive transformation (March 20-22, 2026)
  • Live Teaching with Sir Brent J. Freeman - high-touch, personalized attention
  • Intimate Group of max 40 participants for deep connection
  • Stunning Venue at Lake Tahoe with breathtaking lake and mountain views

Practices & Materials

  • Daily Meditations & breathwork sessions to shift your nervous system
  • Exclusive Workbook - Complete Alchemy of Joy™ materials
  • Joy Blueprint® - Your personalized framework for lasting transformation
  • Embodiment Practices to anchor insights into your body

Integration & Support

  • 90-Day Integration program to make transformation permanent
  • Private Community access for ongoing support & connection
  • All Meals Included - Lunch & dinner + refreshments (breakfast not included)
Claim Your Spot Now
30Days
:
15Hours
:
57Mins
:
53Secs
Secure Payment
Limited to 40 Seats
March 20-22, 2026

100% Money-Back Guarantee

We stand fully behind our work and its ability to positively impact your life. If you attend the entire event, participate fully, and don't receive meaningful value, we'll refund your event ticket cost (excluding lodging and travel). Register with complete confidence.

Lake Tahoe Retreat Setting

Retreat Schedule

A precise transformation rhythm designed to land in your nervous system

1

Day 1 — Illumination

Friday, March 20, 2026

3:00 PM – 5:00 PM

Registration & Welcome

5:30 PM – 9:00 PM

Opening ceremony and full immersion into The Joyful Operating System®

We'll begin with an opening ceremony that invites you into a full immersion of The Joyful Operating System®, creating a grounded, intentional container for deep transformation. Through arrival practices and nervous system regulation, you'll settle your body and mind, followed by intention-setting and a grounding meditation to orient you toward what truly matters. You'll explore the neuroscience of joy, identity, and emotional set points, along with the biology of lasting transformation, gaining a clear understanding of how joy is wired—and rewired—within you. From there, you'll establish your personal Joy Quotient (JQ) baseline and begin uncovering your Core Narrative through guided discovery, your first conscious rewrite, and a reflective Self-Eulogy practice that clarifies who you are becoming.

We'll close the evening with a powerful somatic integration experience designed to lock the work into your nervous system and subconscious mind. This includes a guided integrative practice paired with thermal therapy, helping your body fully absorb and encode the shifts made in your Core Narrative. The day concludes with an evening integration meditation, allowing mind and body to come into coherence so the changes don't just feel insightful—but embodied, anchored, and lasting.

2

Day 2 — Immersion

Saturday, March 21, 2026

9:00 AM – 9:00 PM

Full-day deep dive into The Joyful Operating System®

Day 2 is a full-day deep dive dedicated to fully immersing you in The Joyful Operating System®—the foundational framework guiding your transformation. Designed to help you reconnect with your body's innate capacity for joy, consciously rewrite the stories that have shaped your life, and build a sustainable inner foundation for lasting fulfillment, the day unfolds through a carefully curated blend of science-based learning, meditation, breathwork, somatic exercises, and reflective writing.

We'll begin with intention setting and a grounding meditation, opening space for presence, safety, and curiosity. From there, you'll explore the science of joy and the biology of transformation—discovering how your brain, nervous system, and emotional state interact to shape your lived experience. You'll establish your personal Joy Quotient (JQ) baseline, giving you a clear, measurable starting point for your journey toward greater alignment and fulfillment.

As the day unfolds, you'll work through the five core components of The Joyful Operating System®, interwoven with meditations, breathwork, gentle movement, and somatic resets that help you embody the work rather than simply understand it: Core Narrative Work, Self-Eulogy, List of Joy, Priority Pillars, and SubScript Practice.

Between each teaching block, we'll pause for guided meditations, breathwork, gentle movement, and somatic integration to keep your nervous system regulated and receptive. Each exercise builds on the last, helping awareness move from the head into the heart and body, where lasting transformation occurs.

As evening approaches, we transition into a dedicated, immersive Forgiveness Framework—one of the most powerful experiences of the retreat. Approached not as a moral concept but as a biological and emotional release, this module helps you dissolve stored emotion, outdated attachments, and unresolved patterns. The day culminates in deep, guided breathwork designed to help you release it all, anchoring the work into your subconscious mind and body. You'll leave Day 2 feeling clear, grounded, lighter, and profoundly free—ready to carry this new inner alignment into the next phase of your journey.

3

Day 3 — Integration

Sunday, March 22, 2026

Morning – Evening

Activation, integration, and carrying your transformation into real life

Day 3 is devoted to activation, integration, and carrying your transformation into real life. The morning begins with Future Self activation and habit redesign, where you'll anchor into who you are becoming and embody that identity in the present moment. Through Future Self anchoring practices, you'll install the Joyful Operating System® at a practical, lived level—learning daily priming techniques that support sustained transformation long after the retreat ends. You'll also create your personal Joy Blueprint, a clear, actionable roadmap that aligns your inner truth with how you live, work, and relate in the world.

From there, we shift into Redesigning Your Routines & Detoxing Dopamine—a grounded yet soul-centered process of aligning your habits with your Joyful Operating System®. You'll take an honest inventory of your mornings, evenings, and daily rituals, identifying "dopamine hijackers" that fragment attention and drain vitality, and replacing them with intentional, joy-driven practices that support clarity, focus, and steady energy. Meditations and somatic resets are woven throughout the day to help new patterns take root in the body, not just the mind.

As part of this integration, we'll formally roll out the Alchemy of Joy® 90-Day Challenge, a structured, supportive framework designed to help you bring everything you've learned home with you. You'll be guided through how the challenge works, how to use daily priming practices, habit tracking, and accountability to stay aligned, and how to continue reinforcing your Joyful Operating System® in real-world conditions. This bridge between retreat and real life ensures the transformation doesn't fade—but deepens and compounds over time.

In the afternoon, we move into integration planning and closing ceremony, focusing on building the personal structures that sustain joy at home. You'll design supportive habits, refine relational boundaries, and establish rhythms that keep you aligned in daily life. Community connection and accountability partnerships further strengthen your commitment and momentum beyond the immersion.

We close the experience with Future Self Activation, one of the most profound practices in the Alchemy of Joy® toolkit. Through a deep, heart-centered guided visualization, you'll meet and embody the future version of yourself who has fully integrated this work and is living a joy-led, purpose-filled life. You'll write a letter from that future self to your present self—offering clarity, wisdom, and loving guidance for the road ahead. The closing ceremony seals the transformation, leaving you grounded, inspired, and fully equipped to carry your new way of being into the world with confidence, ease, and joy.

Please Note

This integrated approach offers practical tools, supportive structure, and meaningful accountability to help cultivate lasting joy and fulfillment. Throughout the experience, we'll pause between teaching blocks for guided meditations, breathwork, gentle movement, and somatic integration practices designed to support nervous system regulation and embodied learning. All experiential practices are invitational—you are always encouraged to listen to your body, participate at a pace that feels safe and appropriate for you, and modify or opt out of any activity as needed. Choice, consent, and self-trust are foundational to this work.

Exact start and end times, along with logistical details, will be shared with registered participants in advance. While full engagement is encouraged to receive the greatest benefit, participants are always supported in honoring their personal boundaries and needs throughout the experience.

Schedule times are approximate and may shift slightly to honor the group's energy and the integrity of the work. We recommend arriving in Lake Tahoe the evening before (March 19) and departing the evening of March 22 or the morning of March 23.

The Venue

North Tahoe Event Center

North Tahoe Event Center

8318 N Lake Blvd, Kings Beach, CA 96143

The North Tahoe Event Center provides the perfect setting for our transformative retreat experience. Located right on the shores of Lake Tahoe in Kings Beach, this beautiful venue offers stunning lake views and a peaceful atmosphere that supports deep inner work and connection.

Get Directions

Accommodations

Top 14 Accommodations North Lake Tahoe

Lodging and travel are not included in the registration fee. Here are the recommended accommodation options near to the venue. Each one has been chosen for its charm, comfort, and proximity to the heart of Kings Beach, CA — perfect spots to rest, recharge, and soak in the mountain-lake magic during your stay.

If you prefer more of a home-away-from-home experience, you'll also find plenty of great rentals on Airbnb or VRBO around the neighborhood. The prices listed are approximate and can fluctuate with the seasons, so we recommend checking the links for current rates and availability.

North Lake Tahoe's hidden gem boasts one of the largest private sandy beaches on Lake Tahoe. This family-focused lakefront property in charming Kings Beach offers a seasonal pool, kayaking, and direct beach access, making it an ideal choice for families seeking affordable luxury and unforgettable lakeside memories.

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Boutique suites close to Kings Beach with modern comfort and easy lake access — a great choice for couples or small groups.

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This convenient resort features spacious two-bedroom condo-style suites perfect for families and extended stays. Amenities include a seasonal outdoor pool, hot tub, lounge, and gift shop. Located in the heart of Incline Village, it offers comfortable accommodations with easy access to all Lake Tahoe attractions.

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Highly rated lakeside lodge with private beach and pool, offering classic Tahoe charm and terrific lake views.

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Incline Village's first luxury boutique hotel combines sophisticated, laid-back mountain style with graceful hospitality. This modern retreat features stylish rooms, technology-driven guest experiences, and lively public spaces, making it ideal for travelers seeking contemporary comfort in a refined setting.

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Among the most spectacular resorts in Lake Tahoe, this property features spacious two-bedroom villas perfect for families and groups. Guests enjoy pool and spa access, full kitchens, and proximity to both the lake and Hyatt Regency amenities, offering exceptional value for extended stays.

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These comfortable villas provide spacious accommodations where each guest enjoys their own space at reasonable prices. With clean units, comfortable beds, and plenty of amenities including hot tubs, this property offers exceptional value for families and groups exploring Lake Tahoe.

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Comfortable lodge with private beach access, pool, and kitchenettes — perfect for families or longer stays.

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Beloved North Shore lodge just steps from the lake with cozy rooms and easy beach access — perfect base for lake activities.

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This premier lakeside resort offers an exceptional blend of luxury and recreation, featuring stunning lake and mountain views, a full-service spa, casino entertainment, and direct access to pristine beaches. Perfect for guests seeking upscale amenities with world-class dining and year-round activities.

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Top-rated lakeshore lodge with cabins/suites, heated pool, spa, fire pits, and beach access for a serene Tahoe retreat.

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Warm, relaxing, and comfortable as your own home, this lakeside lodge offers all the perks of a vacation rental with heartfelt service. Featuring a seasonal outdoor pool, free WiFi, and stunning lake access, it's perfect for travelers seeking a cozy retreat with modern conveniences and genuine hospitality.

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This prestigious mountain resort delivers unparalleled luxury with ski-in/ski-out access to Northstar California Resort. Featuring an award-winning spa, three exceptional restaurants, two outdoor pools, and impeccable service, it's the ultimate destination for discerning travelers seeking five-star elegance in a stunning alpine setting.

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The Invitation

The Journey Overcoming Yourself (JOY) isn't about becoming someone new—it's about returning to what's already inside you and building the practices to keep it.

If you're ready to stop chasing the feeling and become the person who generates it, this is your weekend.

March 20–22, 2026

Lake Tahoe, California

3 Full Days

Fully immersive transformation experience

Limited Capacity

Intimate group setting for deep connection

Lake Tahoe

Nature's perfect container for transformation

Register Now

Limited Capacity, This Event Will Sell Out

Important Information

What you need to know before registering

Who Should Attend

This retreat is designed for high performers, leaders, founders, creators, and individuals who:

  • Have achieved external success but feel something is still missing
  • Are ready to move beyond the hedonic treadmill of achievement
  • Want to learn how to generate joy on demand, not just chase it
  • Are committed to doing the inner work required for lasting transformation
  • Seek a life where presence and purpose drive success, not pressure

Who This Is Not For

This retreat may not be aligned if you're looking for:

  • Passive motivation without inner work
  • A purely intellectual experience
  • A "fix me" environment where responsibility stays external

Alchemy of Joy™ is experiential, participatory, and asks you to meet yourself honestly.

Accommodations

Participants are responsible for securing their own lodging. A recommended hotel list is located below on this website. AirBnb and VRBO's are available throughout the area as well. Unfortunately we do not offer any room block discounts at this time.

Staying close is strongly encouraged to support nervous system regulation, presence, and full immersion.

Travel & Arrival

Nearest Airport: Reno-Tahoe International Airport (RNO) — approximately 45-60 minutes from Lake Tahoe

Recommended Arrival: Evening of March 19, 2026 (day before retreat begins)

Recommended Departure: Evening of March 22 or morning of March 23, 2026

What to Bring

  • Comfortable clothing for movement and meditation
  • Journal and pen for personal reflection
  • Water bottle to stay hydrated
  • Open mind and willing heart
  • Layers for varying indoor/outdoor temperatures
  • Bathing Suit & Towel for Thermal Therapy / Polar Plunge

Policies & Important Notes

  • Tickets are non-refundable or transferrable within 14 days of the event.
  • Space is limited to preserve intimacy and depth
  • This retreat is conducted in English only
  • Full participation is required for optimal results

Detailed policies will be provided at checkout.

Limited Capacity

To ensure an intimate, transformational experience, this retreat is intentionally limited to a small group. We keep the capacity low so everyone receives personalized attention and the space to go deep. Register early to secure your spot.

Frequently Asked Questions

Everything you need to know about the retreat

Perfect! This retreat is designed for all experience levels. We'll guide you through every practice step-by-step, and you'll have plenty of support. Many participants are completely new to these practices and experience profound breakthroughs.

Absolutely. This retreat is specifically designed for high performers who have achieved external success but recognize that something deeper is calling. If you've built the life, hit the milestones, and still feel like something is missing—this is exactly where you need to be.

While therapy and coaching are valuable, this retreat offers a full-spectrum, immersive experience that works on multiple levels simultaneously—mind, body, nervous system, and subconscious. You'll learn practical tools and frameworks you can use for life, not just talk about change but actually embody it.

We intentionally keep the group small and intimate—typically 20-30 participants maximum. This ensures everyone receives personalized attention, the space feels safe for vulnerability, and deep connections can form within the community.

The retreat is designed as a complete transformation journey across all three days. Each day builds on the previous one, and missing any portion would significantly impact your experience and results. We require full attendance for all registered participants.

We will provide Lunch and Dinner each day with coffee, tea, water and refreshments throughout the day. Breakfast is not provided. Please bring your own water bottle.

Accommodations are not included in the retreat fee, giving you the flexibility to choose lodging that fits your preferences and budget. We'll provide a list of recommended hotels and vacation rentals near the venue upon registration.

100% Money Back Guarantee: We're genuinely excited to welcome you to an Alchemy of Joy event—and we want you to feel amazing about your investment. Our intention is to deliver an experience that leaves you feeling more present, more connected, and meaningfully moved in a way that carries into your real life. That said, we also stand behind our work with a participation-based 100% money-back guarantee: if you attend every day in full, show up with a sincere willingness to try, and participate in good faith in the practices, exercises, and discussions (not just observe), and you still feel the experience didn't positively impact your life in any meaningful way, we'll refund your programming/ticket fee—no drama, no hard feelings. To keep this fair and to help us keep raising the bar, refunds are issued only after you submit a detailed feedback form sharing what didn't land for you, what you expected vs. experienced, and at least three specific, constructive ways we could make it better in the future; this also ensures the guarantee is used in the spirit it's intended. Please note: because we plan and commit resources well in advance, no refunds of any kind are available within 14 days of the event start date, and any refund granted under the guarantee applies to programming only—we cannot reimburse lodging, travel, flights, transportation, meals, or incidentals, or any third-party bookings. If you're eligible under the guarantee, you'll need to submit your refund request and completed feedback form within 7 days after the event ends, and if approved, we'll refund the ticket fee back to the original payment method (payment processing fees may be non-refundable if the processor doesn't return them). Bottom line: we're here to deliver something powerful, practical, and deeply human—and we're confident that if you show up fully, you'll walk away with real value, real tools, and a real shift.

You'll leave with a complete Joy Blueprint, daily practices to maintain your transformation, and lifetime access to our retreat alumni community. We also provide 30 days of post-retreat integration resources to ensure the changes stick and continue to deepen.

Yes! Many participants bring a partner or close friend. Sharing this experience can deepen your relationships and create a powerful support system for your continued growth. Each person must register individually.

Still Have Questions?

We're here to help. Reach out and we'll get back to you within 24 hours.

info@brentfreeman.com

What You'll Walk Away With

Your Joy Blueprint

A clear personal Joy Blueprint for how you thrive (not just how you perform)

Daily Priming Practice

A daily priming practice that trains your subconscious toward your goals

Nervous System Tools

Tools to regulate your nervous system and shift your state intentionally

Rewritten Core Narrative

A rewritten Core Narrative and a practical way to reinforce it

Renewed Hope

A renewed sense of hope, momentum, and inner certainty that doesn't depend on circumstances

Your Future Self

A clear identity and structure so you come home different, not just inspired

Who This Is For

This immersion is for high performers, leaders, founders, creators, and humans who are done living on the hedonic treadmill—ready to upgrade from success-at-all-costs to a life where joy is the engine and presence is the prize.

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The Alchemy of Joy Book
Spring 2026 Release

The Alchemy of Joy Book

This retreat serves as a living embodiment of the principles explored in The Alchemy of Joy.

Participants will experience the work somatically—before reading it on the page—creating a deeper, faster, and more lasting integration when the book is released.

Why Experience It First?

When you embody these principles through lived experience, the concepts don't just make intellectual sense—they become part of your operating system. You'll recognize the frameworks in the book because you've already lived them.

"This is not about becoming someone new. It's about removing what never belonged—and remembering how joy actually works."

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30Days
:
15Hours
:
57Mins
:
53Secs

Final Call

This is not about becoming someone new.

It's about removing what never belonged—and remembering how joy actually works.

March 20–22, 2026

Lake Tahoe

Limited Seats

If you're ready to stop outsourcing your happiness and start generating it—this is your moment.

Register Now