TheALCHEMYofJOY™3-DAY IMMERSION RETREAT
March 20–22, 2026
Lake Tahoe, CA
Joy isn't just a feeling.
It's a skill.
Join us for a deeply immersive experience where you will learn to rewire your nervous system and rewrite subconscious patterns—so that joy becomes your baseline today, not something you chase "one day."
This isn't inspiration.
It's a new operating system.
100% Money Back Guarantee
You've built the life. You've achieved the milestones. And yet… if you're honest, something still feels off: the pace, the pressure, the restlessness, the "I should be happier than this" loop... You're not alone and there is hope! Welcome to The Alchemy of Joy™—a 3-day, full-spectrum immersion designed to help you rewire your inner world so joy becomes your baseline… not a fleeting reward you earn after you grind. This is a deliberate, neuroscience-informed, soul-forward experience that brings your mind, body, and purpose back into coherence—so you leave Lake Tahoe with a new operating system for how to think, feel, and live with more joy.
What is Alchemy of Joy?
Alchemy
/ˈalkəmē/
Noun
A seemingly magical process of transformation, creation, or combination.
—Oxford Dictionary
Joy
/joi/
Noun
Journey
Overcoming
Yourself
Alchemy of Joy
/ˈalkəmē/ of /joi/
The magical and transformative
Journey to
Overcome Yourself . . .
This retreat is where inner work becomes real change—by helping you overcome old patterns and rewire from the inside out for lasting joy!
What You're Really Coming For
You're coming to remember who you are beneath the performance, to release the invisible weight you've been carrying, and to step out of survival mode and back into aliveness—permanently.
Neuroscience-Informed
This immersion follows a precise transformation rhythm—understand → practice → integrate somatically—through meditation, breathwork, embodiment, and deep integration so the change doesn't stay intellectual; it lands in your nervous system and becomes real life.
Your Joyful Operating System
At the heart of this retreat is the Joyful Operating System (JOS)—a living, breathing flywheel of five powerful tools that—when practiced regularly—rewire your brain, recenter your priorities, and reawaken the joy that's always been inside you.
Transformational Benefits
Walk away feeling lighter, clearer, and deeply reconnected to yourself with a practical, science-backed framework for lasting joy
Emotional Reset & Inner Freedom
Release tension, burnout, and limiting stories that have kept you on autopilot. Through breathwork, forgiveness, and embodied presence, you'll regulate your nervous system, dissolve emotional blocks, and reconnect to an inner steadiness that feels calm and grounded—experiencing lightness in your body and freedom in your mind.
Clarity, Purpose & Inspired Direction
Uncover what truly fulfills you—beyond success or approval—and gain deep clarity on your values and vision. Identify and rewrite the subconscious Core Narrative shaping your life so you can align with who you're becoming. Walk away with a clear roadmap for your next chapter and the confidence to take bold, inspired action.
Rewiring Your Mind & Energy for Joy
Learn how to consciously work with your brain and body—understanding how joy chemistry, brainwave states, and neuroplasticity affect your experience. Develop simple daily tools to prime your brain for gratitude, focus, and creativity. Shift from stress into joy on command and cultivate magnetic energy that attracts aligned people and opportunities.
Aligned Habits, Balance & Daily Harmony
Intentionally redesign your routines and patterns so they nourish rather than drain you. By detoxing "dopamine hijackers" and replacing them with meaningful rituals, you'll create daily rhythms that bring more presence, white space, and focus—building balance between achievement and restoration, living from flow instead of force.
Integration, Confidence & Unstoppable Growth
Turn your transformation into a sustainable way of living. Through weekly Walk-&-Talk coaching and gentle accountability, you'll embody what you learn until it becomes your new normal. Strengthen your self-trust, deepen your intuitive confidence, and design your personal Joy Blueprint®—a living system that keeps you aligned, rejuvenated, and unstoppable.
You'll leave fully equipped—and deeply grounded—to create the life you've always known was possible.
The Joyful Operating System
Five interconnected cornerstones that transform how you experience life. Each element works together to anchor the principles of joy cultivation directly into your body, allowing you to not just understand the work intellectually but to experience it deeply and embody it fully.
Core Narrative
Identify and rewrite the unconscious stories that have shaped your identity and choices
Self-Eulogy
Gain perspective on what truly matters by reflecting on the legacy you wish to live today
List of Joy
Reconnect with the specific experiences, relationships, and practices that naturally elevate your energy and mood
Priority Pillars
Map the essential areas of your life—purpose, relationships, health, and prosperity—to reveal where you feel most aligned
SubScript Practice
Learn how to use subconscious priming and intentional language to program your mind toward your desired reality
Core Narrative
Identify and rewrite the unconscious stories that have shaped your identity and choices
Self-Eulogy
Gain perspective on what truly matters by reflecting on the legacy you wish to live today
List of Joy
Reconnect with the specific experiences, relationships, and practices that naturally elevate your energy and mood
Priority Pillars
Map the essential areas of your life—purpose, relationships, health, and prosperity—to reveal where you feel most aligned
SubScript Practice
Learn how to use subconscious priming and intentional language to program your mind toward your desired reality
Daily Practice
Sustainable integration through daily priming and embodiment
Every exercise builds on the last, helping your awareness drop from the head into the heart and body—creating lasting transformation that becomes a lived experience
Praise for Alchemy of Joy
Maya Wieder
Dream University Founder
"What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream. It's the next evolution of transformational work, giving readers real tools to embody joy as a daily practice and a way of life."
— Maya Wieder, Founder, Dream University & Bestselling Author
David Bach
New York Times Bestselling Author
"Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that. Brent Freeman has created a transformational guide to breaking free from burnout and rediscovering what truly matters. It's not theory — it's neuroscience, story, and soul woven together into a system anyone can apply. Read this. It will bring you home to yourself — and to the joy you deserve."
— David Bach, 10x New York Times Bestselling Author - Including - The Automatic Millionaire & Smart Women Finish Rich
Raj Sisodia
Co-Founder, Conscious Capitalism
"The Alchemy of Joy is a radiant, courageous, and deeply human invitation to reclaim the part of ourselves we lose in the relentless chase for "success." Brent teaches with a rare combination of vulnerability, science-based clarity, and soulful wisdom. His journey—from burnout and despair to daily, intentional joy—is not just inspiring; it is a guidebook for a new way of living and leading. Brent shows us that joy is not a luxury. It is a birthright, a biological state we can reawaken, and the foundation for meaningful impact. For any leader, seeker, or human being who feels the weight of modern life and longs to reconnect with what is real and life-giving, this experience will be a blessing. It is generous, uplifting, and transformational—an alchemical roadmap back to ourselves."
— Raj Sisodia, Co-Founder, Conscious Capitalism; Co-author, Healing Leaders: 7 Steps to Recovery of Self
Past Retreat Participant Testimonials
"The Alchemy of Joy is a powerful experience that worked on multiple levels. Brent's teachings on letting go and focusing on what truly brings happiness created space for real transformation. What made it even more impactful was how Brent weaves neuroscience into his approach, helping you understand the science behind why these practices work so effectively."
— K.V., Entrepreneur & CEO, 2025
"The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless. It gave me powerful, science-based tools that I now use daily to move beyond my depression and into joy. Because of Brent, I'm now hopeful and optimistic about the future that I'm creating."
— J.G., Tech Executive, 2025
"I had the privilege of taking Brent Freeman's Alchemy of Joy workshop, and wow, it really changed my life! The way he seamlessly wove in meditation and breath work provided such a safe container for me to really dig deep into healing past trauma and clearly identify my blockages. This was hands down the best workshop I have ever taken!"
— C.D., Real Estate Professional, 2025
"The Alchemy of Joy was a lifeline for me during one of the darkest times in my life. With the powerful tools and insights I gained, I began to navigate my emotions and challenges more effectively. I can truly say I've rediscovered my joy and purpose. I now have the faith that I can overcome whatever challenges lie ahead."
— K.M., CEO / Entrepreneur, 2025
"The alchemy of joy was an incredibly powerful workshop. Having it geared around unlearning and rewriting notions of happiness around lifestyle that are built around career was especially interesting for me. As someone who's stepping into their career, I couldn't be more happy with the feelings and tools this workshop brought me!"
— S.S., Tech Professional, 2025
"The Alchemy of Joy was a deep, layer by layer journey into that which keeps us from joy and how to train our consciousness into that which creates joy and self-love. I loved Brent's integration of the material intellectually with the impact and power of the meditations and breathwork. Brent provided concrete and pragmatic, yet powerful, pathways to find, maintain and expand the joy in my life."
— B.B., Investor & Executive, 2025
Who is Brent Freeman?
Meet Sir Brent J. Freeman
Join visionary thought leader and serial entrepreneur Sir Brent J. Freeman for The Alchemy of Joy, a life changing, immersive experience that will leverage the power of neuroscience, meditation and proprietary exercises specifically designed to help you reconnect with your most authentic dreams, align with your purpose, and create a life overflowing with fulfillment & lasting joy.
This isn't just another workshop. It's a transformational journey—a chance to rewrite your story, rewire your mind for happiness, and step boldly into the life you were meant to live. You'll learn proven, science-backed strategies & deeply personal insights that have helped thousands of executives, leaders, and entrepreneurs unlock their true potential and live a happier, more joyful life.
The Journey
Sir Brent J. Freeman is a successful entrepreneur that chased the American Dream for 15 years and by the age of 33 he had achieved everything society promised would bring happiness—only to find it hollow, unfulfilling, and dishearteningly lonely. Refusing to accept the status quo, he envisioned a New American Dream, one re-built from the inside out, intentionally, with intrinsic joy as its foundation. From battling out of crippling depression and disillusionment to methodically and intentionally creating a life filled with purpose, fulfillment, and profound happiness, Brent has lived the transformation he now teaches around the world.
Credentials & Recognition
Brent has traveled the world with Tony Robbins, studied intensively under Dr. Joe Dispenza, been mentored by Fortune 50 entrepreneurs and CEOs, and generated over $1B in revenue & catalyzed an additional $1B in M&A for his clients over the last decade. He has co-founded over 20 companies and has dedicated his entire life to using business to create positive social impact in the world.
He has been featured in Forbes, Inc, Entrepreneur, Today Show, NBC, ABC, and Huffington Post for his social enterprise accomplishments and was knighted by the Italian Royal Family in 2020 for his life-long commitment to philanthropic causes for children.
What You'll Experience
In this workshop, Brent will guide you through transformative exercises, powerful meditations, and actionable tools he personally developed to help him reconnect with his joy that will allow you to break free from limitations, rediscover your authentic self, and design a life where joy is not just a feeling but a state of being.
You will learn the proven strategies and transformative insights that will reignite your passion, reconnect with your inner light and build a future where joy is at the center of everything you do.
Your life will never be the same.
This is your chance to step boldly into the life you were meant to live. We guarantee that you will leave inspired, empowered, and ready to create a future overflowing with joy and fulfillment. Or your money back.
The journey begins now.
Are you ready?
Why Lake Tahoe
Because real transformation doesn't happen in the same environment that wired the patterns you're trying to change.
An Active Participant in Your Transformation
Lake Tahoe isn't just a backdrop—it's an active participant in the work. The altitude, the water, the trees, the vastness—each element signals safety to your nervous system. These aren't metaphors—they're regulators. They help lower baseline stress, improve emotional processing, and expand perspective.
Alpine Air
Breathe deeper, think clearer
Ancient Pines
Grounding presence, rooted wisdom
Reflective Stillness
Deep water, deeper insight
Distance Creates Perspective
Tahoe gives you just enough distance from your normal life to see it clearly. Away from constant notifications, expectations, and roles, you get to observe yourself without judgment—and choose consciously what comes next.
This is where old loops lose their grip and new patterns can actually take root.
The Perfect Container
Alchemy requires the right conditions.
Not distraction.
Not chaos.
Not urgency.
Lake Tahoe offers a container that naturally calms the nervous system, quiets the mind, and creates the space where real change can take hold.
Pure Nature
Untouched wilderness that resets your system
Vast water, ancient trees, open sky. Nature slows your breath, grounds your body, and pulls you out of survival mode—without effort.
Deep Stillness
Space to hear your inner wisdom
When the noise drops away, clarity rises. Stillness creates room for insight, perspective, and truth to surface naturally.
Clear Perspective
Distance that brings clarity
Stepping away from your normal environment makes patterns visible and choices clearer. With space comes alignment.
Reset Energy
Transformation that actually sticks
This isn't escape—it's recalibration. You leave grounded, clear, and genuinely changed.
What's Included
Your retreat investment includes everything you need for transformation
Live Teaching with Sir Brent J. Freeman
Three full days of live teaching, facilitation, and guided integration with Sir Brent J. Freeman. High-touch, personalized attention throughout your journey.
Multiple Daily Practices
Multiple daily meditations, breathwork sessions, and embodiment practices designed to shift your nervous system from survival mode to thriving.
Alchemy of Joy™ Workbook + Materials
Your complete Alchemy of Joy™ Workbook and integration materials to capture insights and create your personalized roadmap.
Complete Joy Blueprint
A complete Joy Blueprint you'll build and leave with—your personalized framework for generating joy on demand, not chasing it.
Curated Group Experiences
Curated group experiences designed to foster safety, depth, and trust. Connect with like-minded individuals on the same transformational journey.
Post-Retreat Integration Guidance
Post-retreat integration guidance so the transformation continues at home. Tools to regulate your nervous system and recognize when you're slipping back into old patterns.
Food & Nourishment
Light refreshments and hydration will be provided onsite throughout the retreat.
You'll receive curated recommendations for nourishing local dining options aligned with the retreat's pace and intention. Travel, lodging, and dinners are not included unless otherwise specified.
Retreat Schedule
A precise transformation rhythm designed to land in your nervous system
Day 1 — Illuminate
Thursday, March 20, 2026
3:00 PM – 5:00 PM
Registration & Welcome
5:30 PM – 9:00 PM
Opening ceremony and full immersion into The Joyful Operating System®
- •Arrival, grounding, and nervous system regulation
- •Intention setting and grounding meditation
- •The neuroscience of joy, identity, and emotional set points
- •The science of joy and biology of transformation
- •Establish your personal Joy Quotient (JQ) baseline
- •Core Narrative discovery + first rewrite
- •Begin Core Narrative work and Self-Eulogy reflection
- •Evening integration meditation
Day 2 — Transmute
Saturday, March 21, 2026
9:00 AM – 12:30 PM
Forgiveness, clearing, and emotional liberation
- •Emotional liberation + forgiveness work
- •The Forgiveness Framework—releasing stored pain as biological and emotional liberation
- •Breathwork and journaling to let go of old stories and patterns
- •Core Narrative rewriting and nervous system reset
12:30 PM – 2:00 PM
Nourishing lunch & integration time
2:00 PM – 6:00 PM
Identity-level rewiring and building your joy foundation
- •Identity-level rewiring and subconscious priming
- •Priority Pillar Inventory—mapping your life's essential areas
- •List of Joy creation—reconnecting with what elevates you
- •SubScript Practice—subconscious priming and intentional language
- •Breathwork + somatic release sessions
- •Somatic embodiment practices to anchor the transformation
7:00 PM – 9:00 PM
Deep group integration and coherence
Extended breathwork, heart-centered meditation, and group integration
Day 3 — Embody & Lock It In
Sunday, March 22, 2026
9:00 AM – 12:30 PM
Future Self activation and habit redesign
- •Future Self anchoring
- •Future Self anchoring—embodying who you're becoming
- •Joyful Operating System™ installation
- •Daily priming practice training for sustained transformation
- •Creating your personal Joy Blueprint—your roadmap home
12:30 PM – 2:00 PM
Celebration lunch
2:00 PM – 4:00 PM
Integration planning and closing ceremony
- •Personal structure: habits, relationships, and daily alignment
- •Building your structure for sustained joy at home
- •Community connection and accountability partnerships
- •Closing ceremony + departure
- •Closing ceremony and celebration
Please Note
This integrated approach provides you with the tools, accountability, and support necessary to achieve lasting joy and fulfillment. Between each teaching block, we'll pause for guided meditations, breathwork, gentle movement, and somatic resets to integrate what you're learning and keep your nervous system open and relaxed.
Exact start/end times and logistical details will be provided to registered participants. Full participation is required for optimal results.
Schedule times are approximate and may adjust slightly to honor the group's energy and needs. We recommend arriving in Lake Tahoe the evening before (March 19) and departing the evening of March 22 or morning of March 23.
Important Information
What you need to know before registering
Who Should Attend
This retreat is designed for high performers, leaders, founders, creators, and individuals who:
- Have achieved external success but feel something is still missing
- Are ready to move beyond the hedonic treadmill of achievement
- Want to learn how to generate joy on demand, not just chase it
- Are committed to doing the inner work required for lasting transformation
- Seek a life where presence and purpose drive success, not pressure
Who This Is Not For
This retreat may not be aligned if you're looking for:
- Passive motivation without inner work
- A purely intellectual experience
- A "fix me" environment where responsibility stays external
Alchemy of Joy™ is experiential, participatory, and asks you to meet yourself honestly.
Accommodations
Participants are responsible for securing their own lodging. A recommended hotel list and preferred rates near the retreat venue will be shared upon registration.
Staying close is strongly encouraged to support nervous system regulation, presence, and full immersion.
Travel & Arrival
Nearest Airport: Reno-Tahoe International Airport (RNO) — approximately 45-60 minutes from Lake Tahoe
Recommended Arrival: Evening of March 19, 2026 (day before retreat begins)
Recommended Departure: Evening of March 22 or morning of March 23, 2026
What to Bring
- Comfortable clothing for movement and meditation
- Journal and pen for personal reflection
- Water bottle to stay hydrated
- Open mind and willing heart
- Layers for varying indoor/outdoor temperatures
Policies & Important Notes
- Tickets are non-refundable but transferable up to a specified date
- Space is limited to preserve intimacy and depth
- This retreat is conducted in English only
- Full participation is required for optimal results
Detailed policies will be provided at checkout.
Limited Capacity
To ensure an intimate, transformational experience, this retreat is intentionally limited to a small group. We keep the capacity low so everyone receives personalized attention and the space to go deep. Register early to secure your spot.
The Alchemy of Joy
This retreat serves as a living embodiment of the principles explored in The Alchemy of Joy.
Participants will experience the work somatically—before reading it on the page—creating a deeper, faster, and more lasting integration when the book is released.
Why Experience It First?
When you embody these principles through lived experience, the concepts don't just make intellectual sense—they become part of your operating system. You'll recognize the frameworks in the book because you've already lived them.
"This is not about becoming someone new. It's about removing what never belonged—and remembering how joy actually works."
What You'll Walk Away With
Your Joy Blueprint
A clear personal Joy Blueprint for how you thrive (not just how you perform)
Daily Priming Practice
A daily priming practice that trains your subconscious toward your goals
Nervous System Tools
Tools to regulate your nervous system and shift your state intentionally
Rewritten Core Narrative
A rewritten Core Narrative and a practical way to reinforce it
Renewed Hope
A renewed sense of hope, momentum, and inner certainty that doesn't depend on circumstances
Your Future Self
A clear identity and structure so you come home different, not just inspired
Who This Is For
This immersion is for high performers, leaders, founders, creators, and humans who are done living on the hedonic treadmill—ready to upgrade from success-at-all-costs to a life where joy is the engine and presence is the prize.
Register NowThe Invitation
The Journey Overcoming Yourself (JOY) isn't about becoming someone new—it's about returning to what's already inside you and building the practices to keep it.
If you're ready to stop chasing the feeling and become the person who generates it, this is your weekend.
March 20–22, 2026
Lake Tahoe, California
3 Full Days
Fully immersive transformation experience
Limited Capacity
Intimate group setting for deep connection
Lake Tahoe
Nature's perfect container for transformation
Limited spots available • Investment: $2,995
Frequently Asked Questions
Everything you need to know about the retreat
Perfect! This retreat is designed for all experience levels. We'll guide you through every practice step-by-step, and you'll have plenty of support. Many participants are completely new to these practices and experience profound breakthroughs.
Absolutely. This retreat is specifically designed for high performers who have achieved external success but recognize that something deeper is calling. If you've built the life, hit the milestones, and still feel like something is missing—this is exactly where you need to be.
While therapy and coaching are valuable, this retreat offers a full-spectrum, immersive experience that works on multiple levels simultaneously—mind, body, nervous system, and subconscious. You'll learn practical tools and frameworks you can use for life, not just talk about change but actually embody it.
We intentionally keep the group small and intimate—typically 20-30 participants maximum. This ensures everyone receives personalized attention, the space feels safe for vulnerability, and deep connections can form within the community.
The retreat is designed as a complete transformation journey across all three days. Each day builds on the previous one, and missing any portion would significantly impact your experience and results. We require full attendance for all registered participants.
Yes! Healthy breakfast and lunch are provided daily, along with coffee, tea, and snacks during breaks. We accommodate dietary preferences including gluten-free, dairy-free, vegan, and vegetarian options.
Accommodations are not included in the retreat fee, giving you the flexibility to choose lodging that fits your preferences and budget. We'll provide a list of recommended hotels and vacation rentals near the venue upon registration.
Due to the limited capacity and intimate nature of this retreat, all sales are final. However, if you need to cancel, you may transfer your registration to another person or apply your payment to a future retreat (subject to availability and price differences).
You'll leave with a complete Joy Blueprint, daily practices to maintain your transformation, and lifetime access to our retreat alumni community. We also provide 30 days of post-retreat integration resources to ensure the changes stick and continue to deepen.
Yes! Many participants bring a partner or close friend. Sharing this experience can deepen your relationships and create a powerful support system for your continued growth. Each person must register individually.
Still Have Questions?
We're here to help. Reach out and we'll get back to you within 24 hours.
b@sirbrentjfreeman.comFinal Call
This is not about becoming someone new.
It's about removing what never belonged—and remembering how joy actually works.
March 20–22, 2026
Lake Tahoe
Limited Seats
If you're ready to stop outsourcing your happiness and start generating it—this is your moment.
Register NowInvestment: $2,995 USD • Non-refundable but transferable